ABM Marketing Manager

c.£50K - £80K plus benefits -

Ref: 282 Date Posted : Wednesday, 18 Sep 2019

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As the ABM Marketing Manager, you will develop ABM plans that support sales objectives and drive pipeline into customer and prospect accounts. 

Responsibilities

* Develop and implement a target account strategy to support growth initiatives

* Design & execute 1:1 marketing initiatives to meet pipeline needs

* Evaluate, select and manage vendors and agencies to help translate goals into deliverables  

* Identify opportunities to improve marketing effectiveness 

Background

* An experienced b2b marketing manager from a FinTech vendor (preferable)

* At least two plus years experience of running ABM campaigns

* Hands on data and analytic experience using a CRM and/or a marketing automation software (Hubspot)

* A strong team player who is open to taking direction from the board as well as work on own initiative



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