ABM Marketing Manager

to £73K + 10% bonus -

Ref: 321 Date Posted : Monday, 03 Feb 2020

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As a prolific "ABM'er", you will drive 1:1 ABM activities to the Enterprise and target high-level individuals within each business with a Sales Director to broaden our clients' portfolio of products. 

Responsibilities:

* Research each target/asset, create communication and target with the necessary marketing assets

* Define digital programs to drive engagement and increase funnel velocity

* Create new ways to target and ensure all is relevant and innovative

* Define measurements, build a reporting structure and identify new areas to adjust

Background:

* A solid track record from the b2b sector with significant ABM experience

* Demonstrable knowledge of working with sales to target new and existing accounts

* Ability to translate business needs into marketing programs and pipeline

* A results-driven mindset and a technical brain to track and report on ROI



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