Consumer Analytics Manager

to £375 per day -

Ref: 159 Date Posted : Monday, 16 Apr 2018

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As the Consumer Analytics Manager you will play a pivotal part in the consumer data marketing strategy, working with the insights team you will achieve sales and brand performance that leverages market share, in addition:

Responsibilities:

* Define the consumer roadmap to deliver data 

* Translate insights from data into effective marketing actions

* Provide direction in analytics, data strategy, CRM and customer engagement

* Understand complex customer analytics to forecast and segment for customer uptake

Background:

* A proven background in consumer analytics with expertise in SQL or SAS or SPSS

* Intellectual capacity to understand complex data problems and see through to a successful conclusion

* Strong data mining and statistical skills with excellent Excel skills

* Interest in trends and technology concepts (e.g. IOT, BI & Big Data)



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