As the Content Marketing Lead, you will be responsible for group editorial content (both written and visual) and proactively write content for podcasts, white papers and case studies (Rich Media) and more!
* Develop engaging content to a targeted audience to demonstrate the key value proposition
* Maintain marketing material to ensure content is up to date and aligned with the content marketing strategy
* Conduct ongoing audience listening research to understand better how the stakeholders engage with the brand and content
* Edit and proofread all copy, optimise content for deployment on every channel, e.g. website, blogs, videos and podcasts....
* Proven content creation skills (short form) from the b2b industry (b2c considered)
* Ability to project manage own workload and meet strict deadlines
* Demonstrate research skills to develop and write content for external audiences
* Exemplary proofreading skills and strong experience in social media