google-site-verification=29YV08a_eEqfQL_Ni2SWYiw5oW6bpHKFk4ya--jv-YA Director of Customer Marketing, Jobs, 422

Director of Customer Marketing

c.£100K - £150K + RSU's and package -

Ref: 422 Date Posted : Monday, 10 Jan 2022

  • Set Up Customer Experience Strategy: Conceptulise and establish an innovative CX strategy to grow a dynamic and loyal customer base.
  • Customer Landscape: Understand LeanIX’s customers across segments, products and personas and devise programs that align the overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy and referrals
  • Advance Customer Community’s Maturity: Level-up all existing community activities and take over responsibility for online community, user conferences, customer certification and - referral programs plus establish a Customer Advisory Board.
  • Content Creation: Develop content calendars, campaigns and gamification programs to ensure we are providing valuable content to all member segments and driving engagement
  • Cross-functional Alignment: Collaborate with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs

Background:

  • 5 years of experience in a similar role with a track record of successfully driving customer marketing activities in the UK or EMEA
  • BA/BS degree in marketing, analytics, business, or business informatics or similar
  • Strong analytical skills and advanced project management skills and excellent interpersonal and communication skills
  • Understanding of B2B SaaS