Director of Digital Demand

c.£95K + 10% bonus -

Ref: 503 Date Posted : Monday, 21 Nov 2022

The Director of Digital Demand will be responsible for creating and converting inbound digital marketing traffic to various destinations across EMEA, APAC and LATAM. In short, you will be responsible for driving traffic to over 20 counties in 17 different languages and how the user interfaces, so UX experience is a must. In addition, you will manage a team of six and a multi-£million budget. 

Responsibilities:

* Assess and implement best-of-breed approaches for b2b digital prospect acquisition

* Build and execute a market-dominating strategy for SEO, PPC and paid social

* Maintain a close working relationship with sales ( incl. agencies) to ensure maximum conversion of digital leads

* Measure, track and develop strategies to improve performance across all the country sites

Background:

* Significant experience of working within digital marketing that includes: SEO, Paid, and PPC

* Experience of working with a direct salesforce and proficiency in developing through-the-line campaigns

* Use of analytics tools that include: Piwik, GA, Tag Manager, Optimizely, and CrazyEgg, to name but a few 

* Proven people management skills and knowledge of marketing automation e.g. Eloqua



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