This is both a pro-active and reactive role; delivering new ways to drive demand generation and nurture the prospects into and through our funnel, as well as working alongside each of the growth marketing leaders to ideate cut-through campaigns and leverage the available channels and technology to their fullest. 

RESPONSIBILITIES:

• Work with Growth marketers to deliver cost-effective and scalable activation of campaigns that deliver top of funnel demand
• Creation and ownership of the Campaign Activation Plan(s)
• Build campaign, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors
• Develop EMEA dashboards and analysis and provide insight-driven suggestions for campaign improvements

BACKGROUND:

• Knowledge of core digital demand channels required
• Ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
• Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes
• Proven track record of managing multiple projects on tight deadlines and driving meaningful results