The Campaign Activation Manager is responsible for driving campaign coordination, activation, and performance monitoring and results in Southern Europe (France, Spain and Italy).
You will activate brand-aligned programmes and campaigns to create opportunities to engage in multi-channel demand generation for the teams across EMEA.
This role does require bilingual French and English, but will be based in Staines-upon-Thames.
Responsibilities:
- Work with Growth marketers to deliver cost-effective and scalable activation of campaigns that deliver top-of-funnel demand
- Creation and ownership of the Campaign Activation Plan(s)
- In partnership with the wider sales operations team, develop EMEA dashboards and analysis and provide insight-driven suggestions for campaign improvements
- Build campaign, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors
Background:
- In-depth knowledge of telemarketing practices and a clear understanding of intent to revenue cycle, an advantage
- Identify strong opportunities in the market and the ability to negotiate and influence senior stakeholders inside and outside of the company.
- Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes
- Proven track record of managing multiple projects on tight deadlines and driving meaningful results