London (3 days per week)

14-month maternity cover | Start-ups & Mid-Market Focus

About the Company

Our client is a leading financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use their platform to accept payments, grow their revenue, and accelerate new business opportunities. Their mission is to increase the GDP of the internet, and they have a staggering amount of work ahead.

The Opportunity

We're seeking an experienced, creative, and results-oriented demand-generation marketer to drive world-class campaigns for startups and mid-market businesses across EMEA. This is a business-critical role that will have a significant impact across the GTM organisation.

You'll shape and lead the mid-market and startup strategy through marketing activations, creative programs, and full-funnel alignment with sales teams. This role requires a highly collaborative individual who thinks both strategically and tactically to get things done.

What You'll Do

• Drive strategy: Develop multi-channel, regional demand generation plans to grow pipeline for mid-market companies and startups across EMEA
• Execute campaigns: Land global campaigns at scale through digital content, paid media, events, targeted nurture programs, and more
• Own metrics: Track key business and revenue metrics across the sales funnel, investigating conversion, lead quality, and pipeline health
• Optimise continuously: Leverage the company's marketing tech stack to drive data-driven decision-making and optimise performance
• Partner cross-functionally: Work with product marketing, sales, field marketing, comms, and regional teams to define and execute campaigns
• Create compelling content: Build marketing assets, thought leadership, and campaign materials tailored to regional needs
• Innovate: Identify new ways to reach and engage our users across digital, email, webinars, social, events, and sales plays

What We're Looking For

Must-haves:

• 5+ years running scaled B2B demand generation campaigns across multiple channels
• Deep expertise in paid media, digital marketing, marketing automation, and lead management
• Strong track record of landing global campaigns in EMEA markets
• Proven ability to execute end-to-end, multi-channel customer journey plans
• Experience partnering closely with sales teams (SDRs/BDRs, sales reps, and leaders)
• Excellent analytical skills with a focus on ROI and data-driven optimisation
• Strong copywriting skills for marketing emails, reports, case studies, and sales enablement
• Experience with Salesforce (Marketo preferred)
• Superb organisation and project management skills

Nice-to-haves:

• Experience at startups or fast-paced SaaS/tech companies
• Strong understanding of startup/SMB audiences and scaled tactics
• Webinar expertise (Zoom)

Our Operating Principles

• Move with urgency and focus: Results-driven, quick execution, delivery-focused
• Be meticulous: No errors, strong copywriting, eye for detail
• Deliver outstanding results: ROI/data-driven, creative, innovative thinking
• Solve problems: Bias for action, proactive and creative problem-solving
• Stay curious: Always improving, learning, and developing
• Be humble and exothermic: Strong ownership mentality, no ego, collaborative spirit

Why This Role Matters

This is more than a maternity cover—it's an opportunity to make a significant impact on the EMEA growth strategy for a leading fintech company. You'll work at the intersection of product, marketing, and sales, shaping how the company engages thousands of startups and mid-market companies across the region.

Apply now or share with your network.

#Hiring #DemandGeneration #B2BMarketing #SaaS #MarketingJobs #EMEA #ContractRole #matchking

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