As an expert in lead generation, you will shape, create and define the LG strategy and deployment model for 2020. As it's a brand new role the world is your oyster!
Responsibilities:
* Creation and execution of nurture campaigns, track through the funnel and monitor ROI
* Promote new content to the target audience which is relevant to the customer journey
* Ensure campaigns are leveraged by partners, develop sales tools and collateral to complement
* Manage the budget, track each £ through SFDC
Background:
* Proven LG experience with a b2b IT background, preferably a start-up
* Knowledge of a marketing automation tool, ideally Hubspot
* Target driven and used to strict timelines
* Work off own initiative with minimal supervision