As the Marketing Campaign Manager - Enterprise, you will be responsible for managing the marketing plan and campaigns for existing customers, driving retention and revenue generation across the region as well as driving lead generation and pipeline for new customers.
Responsibilities:
• Develop and execute a comprehensive lead generation/demand creation plan & budget for the Enterprise
• Provide subject matter expertise on executing digital marketing campaigns including social media platforms
• Leverage tools to accurately measure and report on the effectiveness of lead generation campaigns and work with sales to manage the MQL funnel
• Create, manage and accurately forecast the lead generation budget
Qualifications:
• Proven b2b experience form a cloud/SaaS vendor, ideally with a degree and marketing qualification
• Proven field marketing experience (agency or client-side) and budget control
• Experience in digital marketing tools and techniques to drive brand awareness and develop pipeline opportunities
• Must be proficient in ABM marketing