The purpose of this role is to manage and deliver marketing communications and campaign programmes to support key vertical segments and customers. 

Responsibilities:

* PR activities - to work with PR agencies and the Digital Marketing Manger to support the delivery of agreed plans and ensure all coverage is leveraged and aligned to all events and campaign activity.  

* Case Studies - develop pipeline of case studies to support campaigns and sales enablement. Work with internal managers.

* Vertical Campaigns - develop and deliver integrated campaigns for key verticals, optimise marketing activity. Ensure data is clearly defined and leads are correctly followed up using SFDC

* Customer Marketing - develop and deliver ongoing customer communications programme to support cross and up sell activites, including newsletter and specific customer campaigns 

Background:

* 3-5 years integrated campaign delivery experience - database management, lead reporting and ROI measurement

* Proven marketing communications management skills, especially PR 

* Customer Marketing experience 

* Stakeholder and agency management

* Ideally from B2B/technology organisation background