As part of a small but mighty EMEA Marketing Team (UK/I, France and Germany) you as the marketing lead demand will come from a combination of inbound digital marketing programs and virtual events. The ideal candidate is someone who understands how to drive qualified interest.

Responsibilities:

* Create and execute ABM outbound marketing campaigns to support the business objectives and deliver the right mix of physical and digital tactics to increase pipeline and create new leads.

* Generate inbound lead generation plans that deliver significant qualified leads through digital platforms e.g. SEO, email marketing, PPC and social media. 

* Create automation programs to nurture existing web traffic to become sales ready leads.

* Analyse industry trends, market conditions and competitors to identify new opportunities.

Background:

* Proven b2b experience with a proven track record of ABM initiatives, preferably within the software industry.

* Significant experience developing and implementing highly customised and integrated marketing tactics. 

* Experienced in a marketing automation platform (Hubspot) and used Google Analytics within your career. 

* Strong project management tools, excellent communicator and highly organised.