Our client is the global leader in workforce management solutions with the entire portfolio offered from the cloud.
Responsibilities:
* Develop and drive the EMEA marketing strategy for the SMB market (< 500 seats)
* Lead the development and delivery of the integrated campaigns targeting new & upsell customers
* Ensure all aspects of the marcoms mix are adhered to, thus increasing inbound enquiries
* Approve all outbound material and successfully track through the funnel
Background:
* Proven sector experience and development of strategic plans and campaigns
* Demonstrable experience in executing high touch marketing campaigns
* Able to advise on ABM activities and worked with high energy sales teams
* Working knowledge of mentoring a small EMEA team