Primary objective: Promote products and offerings through outbound marketing activities that generate leads, further to this you will nurture through to completion by sales.

Responsibilities: 

* Drive the go-to-market plan to create need from the market that will include media relations, promotions, events and trade shows. 

* Propose budget spend and calculate ROI to present internally

* Support the growing channel activities through sales to write engaging copy 

* Through surveys and focus groups you will garner market intelligence and untap potential through buyer personas

Background:

* Inherent product marketing experience from the IT sector

* Highly analytical as you will constantly evaluate surveys, customer interviews and other intelligence pieces

* Full product lifecycle experience, in particular, NPD 

* Commercial awareness, sales operations and reporting are all key parts of this exciting role. 

Will be based from home, expect travel to London and customers within the UK.