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Senior Customer Experience Marketing Manager
c.£100K and package -
Ref:
422
Date Posted :
Monday, 09 May 2022
Set Up Customer Experience Strategy:
Conceptualise and establish an innovative CX strategy to grow a dynamic and loyal customer base.
Customer Landscape:
Understand customers across segments, products and personas and devise programs that align the overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy and referrals
Advance Customer Community’s
Maturity
: Level up all existing community activities and take over responsibility for online community, user conferences, customer certification and - referral programs plus establish a Customer Advisory Board.
Content Creation
: Develop content calendars, campaigns and gamification programs to ensure we are providing valuable content to all member segments and driving engagement
Cross-functional Alignment:
Collaborate with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs
Background:
5 years of experience in a similar role with a track record of successfully driving customer marketing activities in the UK or EMEA
BA/BS degree in marketing, analytics, business, or business informatics or similar
Strong analytical skills and advanced project management skills and excellent interpersonal and communication skills
Understanding of B2B SaaS