• Set Up Customer Experience Strategy: Conceptualise and establish an innovative CX strategy to grow a dynamic and loyal customer base.
• Customer Landscape: Understand customers across segments, products and personas and devise programs that align the overall business goals to build awareness, generate pipeline, accelerate activation, drive advocacy and referrals
• Advance Customer Community’s Maturity: Level up all existing community activities and take over responsibility for online community, user conferences, customer certification and - referral programs plus establish a Customer Advisory Board.
• Content Creation: Develop content calendars, campaigns and gamification programs to ensure we are providing valuable content to all member segments and driving engagement
• Cross-functional Alignment: Collaborate with all levels in Marketing, Customer Success and Sales to ideate, build and scale customer experience programs

Background:

• 5 years of experience in a similar role with a track record of successfully driving customer marketing activities in the UK or EMEA
• BA/BS degree in marketing, analytics, business, or business informatics or similar
• Strong analytical skills and advanced project management skills and excellent interpersonal and communication skills
• Understanding of B2B SaaS