Role Overview

The Senior Field Marketing Manager – UK is responsible for driving sales revenue growth across the United Kingdom through a strategically balanced marketing plan focused on new customer acquisition and market share expansion. This role prioritises lead generation and delivering real-time event management (including trade shows, lunch-and-learns, webinars)

Acting as a marketing advisor to the UK Sales Leadership Team, this position ensures marketing strategies align with country-specific business objectives. The role reports to the Growth & Field Marketing Director for Northern Europe.

Key Responsibilities

Strategic Market Intelligence

• Develop a comprehensive market understanding, including the competitive landscape and market challenges
• Identify key competitor strategies and establish compelling, differentiated market positioning

Marketing Planning & Execution

• Create marketing plans aligned with the central strategy and local market requirements
• Drive integrated marketing campaigns that deliver growth by leveraging ESI and global resources or developing bespoke solutions tailored to the target market
• Manage the budget allocated for growth initiatives
• Forecast, measure, analyse, and report on programme impact and ROI

Sales & Stakeholder Collaboration

• Partner with sales, enablement, and country management to establish shared ownership, coordinated activity calendars, and success metrics
• Communicate and educate sales teams on new and planned marketing activities across global, regional, and local programs
• Develop (with sales) target account strategies supporting account-based selling approaches
• Maintain active involvement in marketing communications

Content & Product Marketing

• Collaborate with regional product marketing to develop tools, programme frameworks, training, and content highlighting local products
• Localise global marketing assets appropriately and develop case studies for reference clients, sales collateral, and selling tools
• Review and adapt marketing assets to ensure local market relevance

Partnerships & Events

• Partner with the public relations team and local PR specialists to generate relevant stories and increase coverage
• Evaluate, select, and manage local physical and virtual event vendors contributing to demand creation programs

Required Skills & Knowledge

• In-depth understanding of sales and marketing best practices
• Strong strategic thinking and execution capabilities with proven ability to build credibility and earn respect across all organisational levels
• Outstanding written and verbal communication skills with the ability to negotiate and influence senior stakeholders
• Proven track record in integrated marketing campaign development and execution
• Experience managing marketing budgets and demonstrating ROI
• Ability to work collaboratively across functions and geographies

This role is based in the South-East and will be required to be in the office (TW18) 3 times a week.