As the Senior Marketing Manager, you will play a pivotal role in shaping and executing the strategic marketing initiatives within the UK marketplace, specifically with Tier 1 insurance vendors. 

Responsibilities:

* Develop personalised marketing campaigns to drive upsell/cross-sell campaigns inside targeted accounts

* Implement all field marketing activities to include, e.g. content syndication, digital, events and brand

* Monitor market trends to deliver insightful content to the heart of your strategic contact within your specific account (ABM)

* Translate sales objectives into marketing objectives, then develop project plans and, ultimately, the overall marketing plan

Background:

* Proven marketing experience from the insurance/insuretech sector

* Expertise in leveraging content within specific accounts, ABM beneficial

* Familiar with branding fundamentals and well versed in all marketing challenges

* Possess strong communication skills with a robust outlook and a "can-do" attitude