As the Senior Marketing Manager, you will play a pivotal role in shaping and executing the strategic marketing initiatives within the UK marketplace, specifically with Tier 1 insurance vendors.
Responsibilities:
* Develop personalised marketing campaigns to drive upsell/cross-sell campaigns inside targeted accounts
* Implement all field marketing activities to include, e.g. content syndication, digital, events and brand
* Monitor market trends to deliver insightful content to the heart of your strategic contact within your specific account (ABM)
* Translate sales objectives into marketing objectives, then develop project plans and, ultimately, the overall marketing plan
Background:
* Proven marketing experience from the insurance/insuretech sector
* Expertise in leveraging content within specific accounts, ABM beneficial
* Familiar with branding fundamentals and well versed in all marketing challenges
* Possess strong communication skills with a robust outlook and a "can-do" attitude