US-based either Eastern or Central America, reporting to the HoM in the UK.
As the sole senior market in the US, you will own the entire marketing strategy for the US and Canadian markets with a focus on the top 100 target accounts through an ABM model.
* Collaborate with the wider WW sales and marketing teams to determine key individuals with the sole premise of building highly targeted messaging
* Maintain market research to cluster the top 100 accounts and lead the DG process from there in
* Devise qualification criteria to enter ABM programs
* Set and achieve KPIs, own the measurement, optimise and present to key stakeholders
* Possess a proven track record in building marketing programs
* Have marketed on a 1:1 basis with specific vertical segment messaging
* Can demonstrate a focus on metrics, measurement and improvement
* Highly organised and self-motivation as you work alone in the first six months