As Product Marketing Manager for the international division, you'll be a key member of the Product Marketing team and play a critical role in ensuring the success of the company's products and services by developing and executing effective marketing campaigns that drive product adoption. 

In addition, you will contribute to building brand equity and drive business value and revenue growth for the UK and Dutch markets. 

Responsibilities:

• Define the product positioning: based on research, define the product's USP and identify the key benefits that resonate with the target audience.

• Define and maintain the messaging and deliver high-quality content to the market.

• Develop messaging and content: create compelling messaging that communicates the product's value proposition to the target.

•  Develop product videos, demos, whitepapers, and case studies that educate potential customers.

• Collaborate with cross-functional teams: work closely with product development, product managers and sales to ensure the product messaging is consistent across all channels. Work closely with the sales team to create sales enablement materials and ensure they are trained to sell the product effectively.

Background: 

• Minimum 8 years of experience in product marketing in an enterprise B2B or SaaS environment.

• Have successfully transformed the product marketing role from an asset generator to a strategic partner to position the products in the market effectively.

• Marketing expertise: an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding. 

• Communication skills: excellent communication skills, both written and verbal. Strong analytical skills to translate technical content into compelling, value-based messages. Ability to articulate a product value proposition and create compelling messaging that resonates with the target audience. Excellent presentation skills are essential.

• Analytical skills: highly skilled at analysing data and making data-driven decisions. 

• Collaboration skills: work closely with cross-functional teams, including product development, product managers, sales teams, and designers—ability to build strong relationships and communicate effectively with all stakeholders. 

• Creativity: be creative and innovative, constantly developing new and effective ways to promote the product and engage the target audience.

Behavioural characteristics: curious, passionate, resilient and tenacious.
Technical competencies: Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn. 
Language skills:  English Fluent. Dutch knowledge will also be a significant asset.  
Travel:  Must be able to travel across regions.