As the Field Marketing Manager, you will take full responsibility for UK marketing which will include creating the strategy, rolling out campaigns, managing the sales funnel and meeting overall revenue goals.
In addition:
Responsibilities:
* Develop the UK marketing strategy to include budget allocation
* Work with the inside sales team to deliver MQL/SQLs which will translate a solid pipeline of leads
* Create content for deployment: social, digital, case studies and sales enablement tools
* Execute a busy webinar program, work alongside retained agencies and brief on product developments
Background:
* Proven pipeline generator from the IT sector with b2b experience
* Highly skilled in marketing automation (Marketo) and a market recognised CRM system
* Agency management experience is beneficial but not a must
* Versed in working autonomously in a small but dynamic IT vendor