As a web specialist, you will ensure the quality and effectiveness of user engagement through methodologies to drive further demand, all via Adobe Analytics. 

Responsibilities:

* Develop and execute personalisation campaigns that lead to a higher conversion rate

* Map out customer journeys to develop seamless landing pages

* Analyse and implement an A/B testing environment and multivariate websites

* Generate and communicate all results and improve journey solutions

Background:

* Proven Adobe Target specialist whilst also having Adobe Analytics

* Excellent web customer experience 

* Be a data-driven specialist with a strong analytical background

* Advanced knowledge of e-commerce, preferably from the SaaS industry