As a web specialist, you will ensure the quality and effectiveness of user engagement through methodologies to drive further demand, all via Adobe Analytics.
Responsibilities:
* Develop and execute personalisation campaigns that lead to a higher conversion rate
* Map out customer journeys to develop seamless landing pages
* Analyse and implement an A/B testing environment and multivariate websites
* Generate and communicate all results and improve journey solutions
Background:
* Proven Adobe Target specialist whilst also having Adobe Analytics
* Excellent web customer experience
* Be a data-driven specialist with a strong analytical background
* Advanced knowledge of e-commerce, preferably from the SaaS industry